Back

Product Design

Web3

VOISE: Mobile UX for Decentralised Streaming

Designing the music experience for a community-led, blockchain-powered creative platform

Overview

Voise

Set out to become the operating system for creatives, Voise was a platform where artists could release music, track royalties, and receive community-driven funding, all while fans could stream music and exchange tokens to support creators directly.

Bitcoinist

Coinspeaker

Product

Decentralised Streaming Platform

My Role

Product Designer

Timeline

Q3 2018

Team Members

Marketing Director

Product Manager

Challenges

Friction-Heavy Onboarding Blocked Engagement

Early user flows required wallet setup, leading to drop-off and poor music engagement.

Objective: Let users stream instantly, with optional onboarding into tokens and wallets later.

One-Size UX Didn’t Fit Web2 and Web3 Users

Web3-native users needed advanced features, while mainstream listeners were overwhelmed.

Objective: Serve both user types without cluttering the UI.

Ownership and Earnings Felt Invisible

Users didn’t understand what they “owned” or how much they earned.

Objective: Make abstract blockchain mechanics visible and easy to trust.

Execution

Listen Only Mode

Stream First Home Feed

A frictionless path introduced during onboarding for casual listeners to enjoy music without needing crypto knowledge.

Music-first

Home screen with featured tracks, trending lists, and artist previews

Familiar UI

Smooth, swipeable player UI that resembles familiar platforms (e.g. Spotify) but with subtle VOISE branding

Flexible features

Wallet and token-related features are delayed until the user interacts with features like tipping or saving

Advanced Mode

Full features for Web3 Enthusiasts

Connect wallet, view royalty dashboards, swap tokens, participate in DAO voting

Real-Time Balance

Displays current VOISE balance and live vBTC value on the home screen.

Track Valuation

Shows the real-time value of owned track shares

Seamless for Casuals, Powerful for Pros

One platform, two experiences, a streamlined home for listeners and a real-time asset view for advanced users.

Listening Mode

Advanced Mode

Dashboards

Catalogue Management

A central hub for artists to upload, manage, and monitor their music releases. Designed to simplify publishing while providing visibility into performance and fan engagement.

Track Management

Upload, edit, and organise music

Asset Management

View & manage NFT's owned

Share Updates

Post text, image & videos to keep artist community engaged

Wallet Dashboard

A dedicated screen for users to track their VOISE token balance, view owned assets, and monitor real-time valuations bridging listening activity with financial visibility.

Live Token Balance

Displays VOISE balance and its vBTC equivalent with conversion shortcuts

Recent Activity

Shows all recent financial activity including earnings and expenses

Impact

Proven Traction

Positive feedback from 200 member beta community

$800k daily trading volume reached

VOISE made strong early progress in user validation, community engagement, and market positioning. Testing with the beta community found the following results:

63% found stream-first onboarding intuitive
87% easily understood the royalty and ownership features
7 out of 10 preferred the dual-mode UX

Other achievements

Endorsed by Grammy-nominated artist Carolyn Malachi and DJ Jinco.
Reached $800K daily trading volume, trading at 800 satoshis on CoinMarketCap.
Completed a successful token swap, laying groundwork for major exchange listings.

These outcomes validated the product vision — proving that with thoughtful UX, even complex Web3 mechanics can be adopted by mainstream music audiences.