Branding
Branding
Wall Mural Design & Brand Collateral
Wall Mural Design & Brand Collateral
Wall Mural Design & Brand Collateral
Blending a globally recognised brand with the local spirit of Dhaka
Overview
Overview
Overview
Getting Started at Uber
Getting Started at Uber
Getting Started at Uber
In early 2018, shortly after completing a business degree in Marketing, I secured a contract design role at Uber following three rounds of interviews. Though initially nervous, I was eager to contribute to a globally recognised brand.
My key assignment was a high-visibility branding project: designing an official wall mural that would also serve as a visual asset for local marketing and brand expansion. This opportunity pushed me to think critically about long-term application, cultural relevance, strategic alignment, and creative execution.
In early 2018, shortly after completing a business degree in Marketing, I secured a contract design role at Uber following three rounds of interviews. Though initially nervous, I was eager to contribute to a globally recognised brand.
My key assignment was a high-visibility branding project: designing an official wall mural that would also serve as a visual asset for local marketing and brand expansion. This opportunity pushed me to think critically about long-term application, cultural relevance, strategic alignment, and creative execution.
In early 2018, shortly after completing a business degree in Marketing, I secured a contract design role at Uber following three rounds of interviews. Though initially nervous, I was eager to contribute to a globally recognised brand.
My key assignment was a high-visibility branding project: designing an official wall mural that would also serve as a visual asset for local marketing and brand expansion. This opportunity pushed me to think critically about long-term application, cultural relevance, strategic alignment, and creative execution.
Concept
Concept
Concept
Presenting chaos and culture through minimalism
Presenting chaos and culture through minimalism
Presenting chaos and culture through minimalism
Representing the city I grew up in, through Uber’s minimalist design language was a challenge from the outset, because Dhaka is anything but minimal. It’s a city full of contrasts: loud and chaotic, yet deeply warm and culturally rich.
Example of Uber's design language used as reference
Example of Uber's design language used as reference
The view of the city from an Uber
The view of the city from an Uber
The view of the city from an Uber
One of the key factors that the mural needed to have was relatability. To ensure that factor, we conducted an internal survey among the local work force, to determine a list of iconic elements that defines Dhaka to be a part of the mood board.
Below are some of the icons that made it to the final design.
One of the key factors that the mural needed to have was relatability. It needed to resonate with anyone who loves Dhaka, as soon as they saw the mural.
To ensure that, we conducted an internal survey among the local work force, to determine a list of iconic elements that defines Dhaka. At the end, we finalised to the following icons to be a part of the mural.
Cricket
Street cricket in Dhaka is a lively and spontaneous game played in narrow alleys and open grounds, capturing the city’s youthful spirit and love for the sport.
National Parliament
The National Parliament House in Dhaka, designed by Louis Kahn, is a striking architectural landmark known for its monumental scale, geometric forms, and play of light and shadow.
Rickshaw
Rickshaws in Dhaka are vibrant, pedal-powered three-wheelers, adorned with colourful artwork and serving as an iconic symbol of the city’s bustling street life.
Residential buildings
Compact, multi-storey structures with exposed brick, iron grills, and colourful laundry-lined balconies.
Shaheed Minar
Shaheed Minar is a national monument in Dhaka, Bangladesh, symbolising the sacrifice for the Bengali language during the 1952 Language Movement.
National Monument
The National Monument (Jatiyo Smriti Soudho) stands tall in Dhaka district, as a solemn tribute to the martyrs of Bangladesh’s Liberation War, symbolising sacrifice, resilience, and national pride.
High Court
The High Court in Dhaka is a colonial-era building known for its grand white façade, arched corridors, and historic significance in Bangladesh’s legal and political history.
Bike Helmet
On the mural, the bike helmet symbolises the arrival of Uber Moto—marking a new era of accessible, two-wheeled ride-sharing in Dhaka.
Mosque
The mosque represents Dhaka’s spiritual heritage and architectural beauty, reflecting the city’s deep-rooted cultural and religious identity.
Shapla Chattar
Shapla Chattar symbolises national pride and resilience, standing as an iconic emblem of Bangladesh at the heart of Dhaka.
Musical instruments
The ektara and flutes represent the soulful roots of Bengali folk culture, echoing the city’s deep musical heritage.
Traffic
the traffic symbolises the everyday chaos and rhythm of Dhaka, capturing the city’s energy, density, and movement.
Nouka (Boats)
Graceful wooden boats navigate the city’s rivers, reflecting its heritage.
Tea
A steaming cup of roadside tea captures Dhaka’s warmth, hospitality, and daily rhythm in one sip.
Street-food
Bursting with flavour and colour, street food carts serve as Dhaka’s mobile kitchens and social hubs.
Cricket
Street cricket in Dhaka is a lively and spontaneous game played in narrow alleys and open grounds, capturing the city’s youthful spirit and love for the sport.
National Parliament
The National Parliament House in Dhaka, designed by Louis Kahn, is a striking architectural landmark known for its monumental scale, geometric forms, and play of light and shadow.
Rickshaw
Rickshaws in Dhaka are vibrant, pedal-powered three-wheelers, adorned with colourful artwork and serving as an iconic symbol of the city’s bustling street life.
Residential buildings
Compact, multi-storey structures with exposed brick, iron grills, and colourful laundry-lined balconies.
Shaheed Minar
Shaheed Minar is a national monument in Dhaka, Bangladesh, symbolising the sacrifice for the Bengali language during the 1952 Language Movement.
National Monument
The National Monument (Jatiyo Smriti Soudho) stands tall in Dhaka district, as a solemn tribute to the martyrs of Bangladesh’s Liberation War, symbolising sacrifice, resilience, and national pride.
High Court
The High Court in Dhaka is a colonial-era building known for its grand white façade, arched corridors, and historic significance in Bangladesh’s legal and political history.
Bike Helmet
On the mural, the bike helmet symbolises the arrival of Uber Moto—marking a new era of accessible, two-wheeled ride-sharing in Dhaka.
Mosque
The mosque represents Dhaka’s spiritual heritage and architectural beauty, reflecting the city’s deep-rooted cultural and religious identity.
Shapla Chattar
Shapla Chattar symbolises national pride and resilience, standing as an iconic emblem of Bangladesh at the heart of Dhaka.
Musical instruments
The ektara and flutes represent the soulful roots of Bengali folk culture, echoing the city’s deep musical heritage.
Traffic
the traffic symbolises the everyday chaos and rhythm of Dhaka, capturing the city’s energy, density, and movement.
Nouka (Boats)
Graceful wooden boats navigate the city’s rivers, reflecting its heritage.
Tea
A steaming cup of roadside tea captures Dhaka’s warmth, hospitality, and daily rhythm in one sip.
Street-food
Bursting with flavour and colour, street food carts serve as Dhaka’s mobile kitchens and social hubs.
Cricket
Street cricket in Dhaka is a lively and spontaneous game played in narrow alleys and open grounds, capturing the city’s youthful spirit and love for the sport.
National Parliament
The National Parliament House in Dhaka, designed by Louis Kahn, is a striking architectural landmark known for its monumental scale, geometric forms, and play of light and shadow.
Rickshaw
Rickshaws in Dhaka are vibrant, pedal-powered three-wheelers, adorned with colourful artwork and serving as an iconic symbol of the city’s bustling street life.
Residential buildings
Compact, multi-storey structures with exposed brick, iron grills, and colourful laundry-lined balconies.
Shaheed Minar
Shaheed Minar is a national monument in Dhaka, Bangladesh, symbolising the sacrifice for the Bengali language during the 1952 Language Movement.
National Monument
The National Monument (Jatiyo Smriti Soudho) stands tall in Dhaka district, as a solemn tribute to the martyrs of Bangladesh’s Liberation War, symbolising sacrifice, resilience, and national pride.
High Court
The High Court in Dhaka is a colonial-era building known for its grand white façade, arched corridors, and historic significance in Bangladesh’s legal and political history.
Bike Helmet
On the mural, the bike helmet symbolises the arrival of Uber Moto—marking a new era of accessible, two-wheeled ride-sharing in Dhaka.
Mosque
The mosque represents Dhaka’s spiritual heritage and architectural beauty, reflecting the city’s deep-rooted cultural and religious identity.
Shapla Chattar
Shapla Chattar symbolises national pride and resilience, standing as an iconic emblem of Bangladesh at the heart of Dhaka.
Musical instruments
The ektara and flutes represent the soulful roots of Bengali folk culture, echoing the city’s deep musical heritage.
Traffic
the traffic symbolises the everyday chaos and rhythm of Dhaka, capturing the city’s energy, density, and movement.
Nouka (Boats)
Graceful wooden boats navigate the city’s rivers, reflecting its heritage.
Tea
A steaming cup of roadside tea captures Dhaka’s warmth, hospitality, and daily rhythm in one sip.
Street-food
Bursting with flavour and colour, street food carts serve as Dhaka’s mobile kitchens and social hubs.
Cricket
Street cricket in Dhaka is a lively and spontaneous game played in narrow alleys and open grounds, capturing the city’s youthful spirit and love for the sport.
National Parliament
The National Parliament House in Dhaka, designed by Louis Kahn, is a striking architectural landmark known for its monumental scale, geometric forms, and play of light and shadow.
Rickshaw
Rickshaws in Dhaka are vibrant, pedal-powered three-wheelers, adorned with colourful artwork and serving as an iconic symbol of the city’s bustling street life.
Residential buildings
Compact, multi-storey structures with exposed brick, iron grills, and colourful laundry-lined balconies.
Shaheed Minar
Shaheed Minar is a national monument in Dhaka, Bangladesh, symbolising the sacrifice for the Bengali language during the 1952 Language Movement.
National Monument
The National Monument (Jatiyo Smriti Soudho) stands tall in Dhaka district, as a solemn tribute to the martyrs of Bangladesh’s Liberation War, symbolising sacrifice, resilience, and national pride.
High Court
The High Court in Dhaka is a colonial-era building known for its grand white façade, arched corridors, and historic significance in Bangladesh’s legal and political history.
Bike Helmet
On the mural, the bike helmet symbolises the arrival of Uber Moto—marking a new era of accessible, two-wheeled ride-sharing in Dhaka.
Mosque
The mosque represents Dhaka’s spiritual heritage and architectural beauty, reflecting the city’s deep-rooted cultural and religious identity.
Shapla Chattar
Shapla Chattar symbolises national pride and resilience, standing as an iconic emblem of Bangladesh at the heart of Dhaka.
Musical instruments
The ektara and flutes represent the soulful roots of Bengali folk culture, echoing the city’s deep musical heritage.
Traffic
the traffic symbolises the everyday chaos and rhythm of Dhaka, capturing the city’s energy, density, and movement.
Nouka (Boats)
Graceful wooden boats navigate the city’s rivers, reflecting its heritage.
Tea
A steaming cup of roadside tea captures Dhaka’s warmth, hospitality, and daily rhythm in one sip.
Street-food
Bursting with flavour and colour, street food carts serve as Dhaka’s mobile kitchens and social hubs.
Cricket
Street cricket in Dhaka is a lively and spontaneous game played in narrow alleys and open grounds, capturing the city’s youthful spirit and love for the sport.
National Parliament
The National Parliament House in Dhaka, designed by Louis Kahn, is a striking architectural landmark known for its monumental scale, geometric forms, and play of light and shadow.
Rickshaw
Rickshaws in Dhaka are vibrant, pedal-powered three-wheelers, adorned with colourful artwork and serving as an iconic symbol of the city’s bustling street life.
Residential buildings
Compact, multi-storey structures with exposed brick, iron grills, and colourful laundry-lined balconies.
Shaheed Minar
Shaheed Minar is a national monument in Dhaka, Bangladesh, symbolising the sacrifice for the Bengali language during the 1952 Language Movement.
National Monument
The National Monument (Jatiyo Smriti Soudho) stands tall in Dhaka district, as a solemn tribute to the martyrs of Bangladesh’s Liberation War, symbolising sacrifice, resilience, and national pride.
High Court
The High Court in Dhaka is a colonial-era building known for its grand white façade, arched corridors, and historic significance in Bangladesh’s legal and political history.
Bike Helmet
On the mural, the bike helmet symbolises the arrival of Uber Moto—marking a new era of accessible, two-wheeled ride-sharing in Dhaka.
Mosque
The mosque represents Dhaka’s spiritual heritage and architectural beauty, reflecting the city’s deep-rooted cultural and religious identity.
Shapla Chattar
Shapla Chattar symbolises national pride and resilience, standing as an iconic emblem of Bangladesh at the heart of Dhaka.
Musical instruments
The ektara and flutes represent the soulful roots of Bengali folk culture, echoing the city’s deep musical heritage.
Traffic
the traffic symbolises the everyday chaos and rhythm of Dhaka, capturing the city’s energy, density, and movement.
Nouka (Boats)
Graceful wooden boats navigate the city’s rivers, reflecting its heritage.
Tea
A steaming cup of roadside tea captures Dhaka’s warmth, hospitality, and daily rhythm in one sip.
Street-food
Bursting with flavour and colour, street food carts serve as Dhaka’s mobile kitchens and social hubs.
Cricket
Street cricket in Dhaka is a lively and spontaneous game played in narrow alleys and open grounds, capturing the city’s youthful spirit and love for the sport.
National Parliament
The National Parliament House in Dhaka, designed by Louis Kahn, is a striking architectural landmark known for its monumental scale, geometric forms, and play of light and shadow.
Rickshaw
Rickshaws in Dhaka are vibrant, pedal-powered three-wheelers, adorned with colourful artwork and serving as an iconic symbol of the city’s bustling street life.
Residential buildings
Compact, multi-storey structures with exposed brick, iron grills, and colourful laundry-lined balconies.
Shaheed Minar
Shaheed Minar is a national monument in Dhaka, Bangladesh, symbolising the sacrifice for the Bengali language during the 1952 Language Movement.
National Monument
The National Monument (Jatiyo Smriti Soudho) stands tall in Dhaka district, as a solemn tribute to the martyrs of Bangladesh’s Liberation War, symbolising sacrifice, resilience, and national pride.
High Court
The High Court in Dhaka is a colonial-era building known for its grand white façade, arched corridors, and historic significance in Bangladesh’s legal and political history.
Bike Helmet
On the mural, the bike helmet symbolises the arrival of Uber Moto—marking a new era of accessible, two-wheeled ride-sharing in Dhaka.
Mosque
The mosque represents Dhaka’s spiritual heritage and architectural beauty, reflecting the city’s deep-rooted cultural and religious identity.
Shapla Chattar
Shapla Chattar symbolises national pride and resilience, standing as an iconic emblem of Bangladesh at the heart of Dhaka.
Musical instruments
The ektara and flutes represent the soulful roots of Bengali folk culture, echoing the city’s deep musical heritage.
Traffic
the traffic symbolises the everyday chaos and rhythm of Dhaka, capturing the city’s energy, density, and movement.
Nouka (Boats)
Graceful wooden boats navigate the city’s rivers, reflecting its heritage.
Tea
A steaming cup of roadside tea captures Dhaka’s warmth, hospitality, and daily rhythm in one sip.
Street-food
Bursting with flavour and colour, street food carts serve as Dhaka’s mobile kitchens and social hubs.
Cricket
Street cricket in Dhaka is a lively and spontaneous game played in narrow alleys and open grounds, capturing the city’s youthful spirit and love for the sport.
National Parliament
The National Parliament House in Dhaka, designed by Louis Kahn, is a striking architectural landmark known for its monumental scale, geometric forms, and play of light and shadow.
Rickshaw
Rickshaws in Dhaka are vibrant, pedal-powered three-wheelers, adorned with colourful artwork and serving as an iconic symbol of the city’s bustling street life.
Residential buildings
Compact, multi-storey structures with exposed brick, iron grills, and colourful laundry-lined balconies.
Shaheed Minar
Shaheed Minar is a national monument in Dhaka, Bangladesh, symbolising the sacrifice for the Bengali language during the 1952 Language Movement.
National Monument
The National Monument (Jatiyo Smriti Soudho) stands tall in Dhaka district, as a solemn tribute to the martyrs of Bangladesh’s Liberation War, symbolising sacrifice, resilience, and national pride.
High Court
The High Court in Dhaka is a colonial-era building known for its grand white façade, arched corridors, and historic significance in Bangladesh’s legal and political history.
Bike Helmet
On the mural, the bike helmet symbolises the arrival of Uber Moto—marking a new era of accessible, two-wheeled ride-sharing in Dhaka.
Mosque
The mosque represents Dhaka’s spiritual heritage and architectural beauty, reflecting the city’s deep-rooted cultural and religious identity.
Shapla Chattar
Shapla Chattar symbolises national pride and resilience, standing as an iconic emblem of Bangladesh at the heart of Dhaka.
Musical instruments
The ektara and flutes represent the soulful roots of Bengali folk culture, echoing the city’s deep musical heritage.
Traffic
the traffic symbolises the everyday chaos and rhythm of Dhaka, capturing the city’s energy, density, and movement.
Nouka (Boats)
Graceful wooden boats navigate the city’s rivers, reflecting its heritage.
Tea
A steaming cup of roadside tea captures Dhaka’s warmth, hospitality, and daily rhythm in one sip.
Street-food
Bursting with flavour and colour, street food carts serve as Dhaka’s mobile kitchens and social hubs.
Cricket
Street cricket in Dhaka is a lively and spontaneous game played in narrow alleys and open grounds, capturing the city’s youthful spirit and love for the sport.
National Parliament
The National Parliament House in Dhaka, designed by Louis Kahn, is a striking architectural landmark known for its monumental scale, geometric forms, and play of light and shadow.
Rickshaw
Rickshaws in Dhaka are vibrant, pedal-powered three-wheelers, adorned with colourful artwork and serving as an iconic symbol of the city’s bustling street life.
Residential buildings
Compact, multi-storey structures with exposed brick, iron grills, and colourful laundry-lined balconies.
Shaheed Minar
Shaheed Minar is a national monument in Dhaka, Bangladesh, symbolising the sacrifice for the Bengali language during the 1952 Language Movement.
National Monument
The National Monument (Jatiyo Smriti Soudho) stands tall in Dhaka district, as a solemn tribute to the martyrs of Bangladesh’s Liberation War, symbolising sacrifice, resilience, and national pride.
High Court
The High Court in Dhaka is a colonial-era building known for its grand white façade, arched corridors, and historic significance in Bangladesh’s legal and political history.
Bike Helmet
On the mural, the bike helmet symbolises the arrival of Uber Moto—marking a new era of accessible, two-wheeled ride-sharing in Dhaka.
Mosque
The mosque represents Dhaka’s spiritual heritage and architectural beauty, reflecting the city’s deep-rooted cultural and religious identity.
Shapla Chattar
Shapla Chattar symbolises national pride and resilience, standing as an iconic emblem of Bangladesh at the heart of Dhaka.
Musical instruments
The ektara and flutes represent the soulful roots of Bengali folk culture, echoing the city’s deep musical heritage.
Traffic
the traffic symbolises the everyday chaos and rhythm of Dhaka, capturing the city’s energy, density, and movement.
Nouka (Boats)
Graceful wooden boats navigate the city’s rivers, reflecting its heritage.
Tea
A steaming cup of roadside tea captures Dhaka’s warmth, hospitality, and daily rhythm in one sip.
Street-food
Bursting with flavour and colour, street food carts serve as Dhaka’s mobile kitchens and social hubs.
Cricket
Street cricket in Dhaka is a lively and spontaneous game played in narrow alleys and open grounds, capturing the city’s youthful spirit and love for the sport.
National Parliament
The National Parliament House in Dhaka, designed by Louis Kahn, is a striking architectural landmark known for its monumental scale, geometric forms, and play of light and shadow.
Rickshaw
Rickshaws in Dhaka are vibrant, pedal-powered three-wheelers, adorned with colourful artwork and serving as an iconic symbol of the city’s bustling street life.
Residential buildings
Compact, multi-storey structures with exposed brick, iron grills, and colourful laundry-lined balconies.
Shaheed Minar
Shaheed Minar is a national monument in Dhaka, Bangladesh, symbolising the sacrifice for the Bengali language during the 1952 Language Movement.
National Monument
The National Monument (Jatiyo Smriti Soudho) stands tall in Dhaka district, as a solemn tribute to the martyrs of Bangladesh’s Liberation War, symbolising sacrifice, resilience, and national pride.
High Court
The High Court in Dhaka is a colonial-era building known for its grand white façade, arched corridors, and historic significance in Bangladesh’s legal and political history.
Bike Helmet
On the mural, the bike helmet symbolises the arrival of Uber Moto—marking a new era of accessible, two-wheeled ride-sharing in Dhaka.
Mosque
The mosque represents Dhaka’s spiritual heritage and architectural beauty, reflecting the city’s deep-rooted cultural and religious identity.
Shapla Chattar
Shapla Chattar symbolises national pride and resilience, standing as an iconic emblem of Bangladesh at the heart of Dhaka.
Musical instruments
The ektara and flutes represent the soulful roots of Bengali folk culture, echoing the city’s deep musical heritage.
Traffic
the traffic symbolises the everyday chaos and rhythm of Dhaka, capturing the city’s energy, density, and movement.
Nouka (Boats)
Graceful wooden boats navigate the city’s rivers, reflecting its heritage.
Tea
A steaming cup of roadside tea captures Dhaka’s warmth, hospitality, and daily rhythm in one sip.
Street-food
Bursting with flavour and colour, street food carts serve as Dhaka’s mobile kitchens and social hubs.
Cricket
Street cricket in Dhaka is a lively and spontaneous game played in narrow alleys and open grounds, capturing the city’s youthful spirit and love for the sport.
National Parliament
The National Parliament House in Dhaka, designed by Louis Kahn, is a striking architectural landmark known for its monumental scale, geometric forms, and play of light and shadow.
Rickshaw
Rickshaws in Dhaka are vibrant, pedal-powered three-wheelers, adorned with colourful artwork and serving as an iconic symbol of the city’s bustling street life.
Residential buildings
Compact, multi-storey structures with exposed brick, iron grills, and colourful laundry-lined balconies.
Shaheed Minar
Shaheed Minar is a national monument in Dhaka, Bangladesh, symbolising the sacrifice for the Bengali language during the 1952 Language Movement.
National Monument
The National Monument (Jatiyo Smriti Soudho) stands tall in Dhaka district, as a solemn tribute to the martyrs of Bangladesh’s Liberation War, symbolising sacrifice, resilience, and national pride.
High Court
The High Court in Dhaka is a colonial-era building known for its grand white façade, arched corridors, and historic significance in Bangladesh’s legal and political history.
Bike Helmet
On the mural, the bike helmet symbolises the arrival of Uber Moto—marking a new era of accessible, two-wheeled ride-sharing in Dhaka.
Mosque
The mosque represents Dhaka’s spiritual heritage and architectural beauty, reflecting the city’s deep-rooted cultural and religious identity.
Shapla Chattar
Shapla Chattar symbolises national pride and resilience, standing as an iconic emblem of Bangladesh at the heart of Dhaka.
Musical instruments
The ektara and flutes represent the soulful roots of Bengali folk culture, echoing the city’s deep musical heritage.
Traffic
the traffic symbolises the everyday chaos and rhythm of Dhaka, capturing the city’s energy, density, and movement.
Nouka (Boats)
Graceful wooden boats navigate the city’s rivers, reflecting its heritage.
Tea
A steaming cup of roadside tea captures Dhaka’s warmth, hospitality, and daily rhythm in one sip.
Street-food
Bursting with flavour and colour, street food carts serve as Dhaka’s mobile kitchens and social hubs.
Cricket
Street cricket in Dhaka is a lively and spontaneous game played in narrow alleys and open grounds, capturing the city’s youthful spirit and love for the sport.
National Parliament
The National Parliament House in Dhaka, designed by Louis Kahn, is a striking architectural landmark known for its monumental scale, geometric forms, and play of light and shadow.
Rickshaw
Rickshaws in Dhaka are vibrant, pedal-powered three-wheelers, adorned with colourful artwork and serving as an iconic symbol of the city’s bustling street life.
Residential buildings
Compact, multi-storey structures with exposed brick, iron grills, and colourful laundry-lined balconies.
Shaheed Minar
Shaheed Minar is a national monument in Dhaka, Bangladesh, symbolising the sacrifice for the Bengali language during the 1952 Language Movement.
National Monument
The National Monument (Jatiyo Smriti Soudho) stands tall in Dhaka district, as a solemn tribute to the martyrs of Bangladesh’s Liberation War, symbolising sacrifice, resilience, and national pride.
High Court
The High Court in Dhaka is a colonial-era building known for its grand white façade, arched corridors, and historic significance in Bangladesh’s legal and political history.
Bike Helmet
On the mural, the bike helmet symbolises the arrival of Uber Moto—marking a new era of accessible, two-wheeled ride-sharing in Dhaka.
Mosque
The mosque represents Dhaka’s spiritual heritage and architectural beauty, reflecting the city’s deep-rooted cultural and religious identity.
Shapla Chattar
Shapla Chattar symbolises national pride and resilience, standing as an iconic emblem of Bangladesh at the heart of Dhaka.
Musical instruments
The ektara and flutes represent the soulful roots of Bengali folk culture, echoing the city’s deep musical heritage.
Traffic
the traffic symbolises the everyday chaos and rhythm of Dhaka, capturing the city’s energy, density, and movement.
Nouka (Boats)
Graceful wooden boats navigate the city’s rivers, reflecting its heritage.
Tea
A steaming cup of roadside tea captures Dhaka’s warmth, hospitality, and daily rhythm in one sip.
Street-food
Bursting with flavour and colour, street food carts serve as Dhaka’s mobile kitchens and social hubs.
Cricket
Street cricket in Dhaka is a lively and spontaneous game played in narrow alleys and open grounds, capturing the city’s youthful spirit and love for the sport.
National Parliament
The National Parliament House in Dhaka, designed by Louis Kahn, is a striking architectural landmark known for its monumental scale, geometric forms, and play of light and shadow.
Rickshaw
Rickshaws in Dhaka are vibrant, pedal-powered three-wheelers, adorned with colourful artwork and serving as an iconic symbol of the city’s bustling street life.
Residential buildings
Compact, multi-storey structures with exposed brick, iron grills, and colourful laundry-lined balconies.
Shaheed Minar
Shaheed Minar is a national monument in Dhaka, Bangladesh, symbolising the sacrifice for the Bengali language during the 1952 Language Movement.
National Monument
The National Monument (Jatiyo Smriti Soudho) stands tall in Dhaka district, as a solemn tribute to the martyrs of Bangladesh’s Liberation War, symbolising sacrifice, resilience, and national pride.
High Court
The High Court in Dhaka is a colonial-era building known for its grand white façade, arched corridors, and historic significance in Bangladesh’s legal and political history.
Bike Helmet
On the mural, the bike helmet symbolises the arrival of Uber Moto—marking a new era of accessible, two-wheeled ride-sharing in Dhaka.
Mosque
The mosque represents Dhaka’s spiritual heritage and architectural beauty, reflecting the city’s deep-rooted cultural and religious identity.
Shapla Chattar
Shapla Chattar symbolises national pride and resilience, standing as an iconic emblem of Bangladesh at the heart of Dhaka.
Musical instruments
The ektara and flutes represent the soulful roots of Bengali folk culture, echoing the city’s deep musical heritage.
Traffic
the traffic symbolises the everyday chaos and rhythm of Dhaka, capturing the city’s energy, density, and movement.
Nouka (Boats)
Graceful wooden boats navigate the city’s rivers, reflecting its heritage.
Tea
A steaming cup of roadside tea captures Dhaka’s warmth, hospitality, and daily rhythm in one sip.
Street-food
Bursting with flavour and colour, street food carts serve as Dhaka’s mobile kitchens and social hubs.
Ideation/Concepts
Ideation/Concepts
Ideation/Concepts
The next challenge was to sketch the chosen elements in to Uber's global branding aesthetic. By focusing on the key aesthetic aspects of the elements, they began showing up through the minimalistic lines.
Process
Process
Process
The grid that kept it all together
The grid that kept it all together
The grid that kept it all together
The wall stood beside a full-glass wall which brought in natural sunlight during the day. It was directly to the left, as soon as someone walked in through the office main entrance. The wall would be unavoidable by someone passing through the office or about to leave the office.
The lines would need to be bold enough to be noticeable from a distance, but not too bold to become too distracting.
I imagined a bento-box grid system to place all the elements together.
Building a city, one line at a time
Building a city, one line at a time
Building a city, one line at a time
The next challenge was to sketch the chosen elements in to Uber's global branding aesthetic. By focusing on the key aesthetic aspects of the elements, they began showing up through the minimalistic lines.
The Mural
The Mural
The Mural
Bringing it to life
Bringing it to life
Bringing it to life
After weeks of sketching, refining, and aligning every detail with purpose, the mural came together as a complete story. Each element contributing to a cohesive, culturally rooted visual identity.
Swag
Swag
Swag
Extending the Story
Extending the Story
Extending the Story
To bring the mural beyond the wall, I adapted key elements into swag designs—creating apparel that carried Dhaka’s energy in a clean, brand aligned style. I also developed an animated version of the mural to bring motion into future digital touch points and internal assets.
Feedback
Feedback
Feedback
Three Years On
Three Years On
Three Years On
Years later, the mural still sparks conversation. In a recent social media post revisiting Uber Dhaka’s office, comments rolled in praising the artwork’s cultural depth and timeless design. It was a rewarding reminder of the lasting impact thoughtful, locally rooted design can have.
Reflection
Reflection
Reflection
Looking back…
Looking back…
Looking back…
This project taught me how to balance cultural storytelling with global brand systems. It challenged me to think beyond aesthetics and intregating visibility, context, longevity, and emotion. Most importantly, it reminded me that the most meaningful design often comes from a place of personal connection.
